Actually, mobile apps account for more than 50 percent of time spent by digital media users. You might not believe it but according to experts, by the end of 2017, the mobile app industry is expected to cross over 77 billion dollars. With approximately 85 percent of users who opt to use mobile applications to mobile sites, it has become more important to understand that there are some factors that can drive sales of mobile apps such as marketing efforts, design and platform.
Rest assure that there is a mobile for whatever you want whether it is playing games, planning your schedule, planning your fitness game, shop online, boost your business, prepare your budget, listen to music. But you need to know that not all applications are destined for success. The design of app actually plays an important role and there are few things that should be taken into mind throughout the process.
Number 1. Do you really need to use a mobile app – you have to ask yourself if you truly need one before starting to design your app. You must know if there’s a market for the application because at times, it is better to have a mobile optimized page instead. This basically helps to target various platforms than just on mobile customers like what applications do.
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It makes more sense to have standalone apps in the event that you really know what your goals are and the audience you want to attract. Consider these features carefully prior to integrating any of it to the app.
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Number 2. Mobile app usage – it is essential to know the people who’ll be using your app often, the target market and where it’ll be used before you design a mobile app. The design of the app will depend largely on what is expected by the users. For instance, the app should have a GPS feature if it is intended to find restaurants in the area. Online shopping app on the other hand needs to have checkout feature.
Customer profiling as well as user engagement are critical to determine your reach as well.
This is going to give you idea of the features that have to be integrated in the mobile app and to how you could improve its exposure.
Number 3. Basics of the mobile app design – knowing what is the real purpose of the app is crucial. This helps to make it a lot easier to choose the right platform for it. From shades, colors and fonts, it needs to be combined very well in a way that they are going to complement each other.